We’ve released our first shipment of Nikon Z8 pre-orders and more are coming! The Nikon Z8 is the ultimate hybrid camera with powerful video and still photography capabilities and we have an in-store demo unit available for you to see and test out. If you want to get your hands on the Z8 before purchasing, come on by and ask our expert staff all your questions.
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Fujifilm has excitedly announced a new camera for the active content creator and a new ultra-wide-angle prime lens! Welcome the new Fujifilm X-S20, a lightweight, compact, mirrorless digital camera that brings new features, including AI-based subject-detection autofocus (AF), the capability to record 6.2K/30P video, and stream 4K/60P video natively through USB-C. Also, welcome the new Fujinon XF 8mm F3.5 R WR Lens, designed for photographers and content creators seeking an ultra-wide angle (UWA) solution.
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New and improved, Sony has announced the all-new second-generation camera to the ZV-1 in the vlog camera ZV series, the Sony ZV-1 II! With a wider-angle lens, plus highly requested and popular market-leading features, the ZV-1 II is paving the way for vloggers to make more engaging storytelling with attractive photogenic image quality!
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Upgrade to Canon during Canon Canada’s 50th Anniversary Sales Event! Receive combined savings of up to $600 on select Canon cameras, lenses, and kits, including best-selling cameras like the Canon EOS R3, R5, R6, and R7. Canon is also giving FREE access to the Canon Creator Lab’s Short Form Video Starter Guide as well as a limited-edition AE-1 collector’s poster with the purchase of certain products! With instant savings on loads of products PLUS cash rebates of up to $500, and these bonus items, now is seriously the perfect time to upgrade!
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We are happy to announce that the winner of the TCS + Sequoia Supply Outdoors Winter Photo Contest was Oakley Werenka for his incredible ice climbing photo. He won a $100 gift card to The Camera Store along with some awesome gear from Sequoia Supply Outdoors! Congratulations Oakley! Thank you for entering our contest and we hope you have fun spending your gift card at The Camera Store!

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Are you a Fujifilm X-Mount user looking for a wide-angle zoom lens? You are in luck! We just reviewed the new Tamron 11-20mm F/2.8 Di III-A RXD for Fujifilm X-Mount. I love Fujifilm X-mount cameras and was particularly excited about the launch of this compact F2.8 ultra-wide-angle zoom lens since it fills the need for an affordable, bright ultra-wide zoom lens for this system.
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Is it a D850!? Is it a Z9!? No! It is the new, the exciting, highly anticipated Nikon Z8! The perfect follow-up to the Nikon Z9 and the true successor to the D850, the Nikon Z8 is a feature-rich full-frame mirrorless camera packed in a 30% smaller body. The definition of versatile agility, the Z8 is ready for action in the field, the studio, the street, at a ceremony or on-set, and begs the question, is the Nikon Z8 a smaller, lighter version of the popular Nikon Z9? The short answer is yes!
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We embarked on a fly-fishing adventure with Chris Niccolls to test out the video capabilities of the Panasonic S5IIX for our latest Youtube review for The Camera Store. Follow along as we explore the Panasonic S5IIX’s unique video features while convincing Chris to take a day off from PetaPixel to fish the Bow River.
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Our Fujifilm GFX Sale is on at The Camera Store. Save BIG on your favourite Fujifilm GFX-Series Cameras and Lenses, just in time for your warm-weather adventures! Whether you’re looking for a new lens to add to your repertoire or want to upgrade the incredible GFX 50S II, now is the perfect time to save tonnes on Fujifilm.
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