The Importance of Digital Asset Management

  By Todd Korol

 

Digital assets are the photographer’s most valuable resource. As your portfolio continues to grow, you need to be able to find, process, caption and store your images. This requires having a system in place to organize your digital files.

There is nothing worse for a photographer when they cannot find an image. Or when a simple hard drive goes down and thousands of images can be lost. This wastes your time trying to find images if you can and could cost the working photographer money.

I have seen way too many people lose valuable work or valuable family digital images because no steps were taken to properly back your photos up.

Photographers routinely spend thousands of dollars on the latest camera equipment while spending virtually no money on a storage system to access your photos.

In my workshop, Photographer’s Workflow and Management, I’ll go through the process of capturing images, downloading, captioning, and directing them to proper folders. I will cover editing, creating a rating system, batch processing, and backing up your images. Lastly, showing you how to export files for various uses from creating prints, books and slideshows to simply showing people, and sharing your images on social media.

We will touch on what editing software is best suited to your needs, and how to fine-tune images quickly and efficiently. I will share some of my shortcuts and explain how to use cloud storage.

You will leave this workshop with an action plan on how to organize your photo library and maintain it so that you can find any image from your collection on a moment’s notice.

Photographically, this could be the most important half-day spent on your photography without taking any photos!

Click here to register for the Photographer’s Workflow and Management workshop on February 1st, 2020.

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Todd Korol

Todd Korol is an award-winning Canadian photojournalist, filmmaker, educator, and inaugural member of the elite Canon Northern Explorers of Light. He is currently a contract photographer for Reuters, and shoots regular assignments for the world’s leading publications. They include TorontoStar, The Globe and Mail, Maclean’s, Canadian Geographic, The New YorkTimes, Sports Illustrated, Time, and Stern.