Three New Lenses From Sony

 By Ryley Smith

 

Sony is seriously on a roll! They have announced the addition of three new G Lenses! The FE 50mm F2.5 GFE 40mm F2.5 G and FE 24mm F2.8 GAll three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers needing high image quality combined with easy mobility. Designed for a wide range of photo and video uses including portraiture, landscape, street photography and more, these lenses are ready to execute your artistic vision!

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New Sony G Master Lens

 By Ryley Smith

 

Sony has introduced a new G Master full-frame lens! Time to welcome the new, Sony FE 50mm F1.2 GM! With excellent resolution and the dramatic bokeh that the G Master line is known for, on top of industry-leading AF in a compact and lightweight design, the new FE 50mm F1.2 GM is ready to make its way into our hearts and camera bags. 

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Camera Kits Under $1300

 By Ryley Smith


In a recent DPReview TV episode, Chris Niccolls and Jordan Drake (formally of TCSTV) gave themselves a $1300 CAD budget to pick out the best photography-centric camera kit, and best videography-centric camera kit! Although they were tempted by higher price tag kits, both Chris and Jordan found amazing cameras that you can
buy at The Camera Store.

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New Sony Alpha Firmware Updates

 By Ryley Smith

 

If you own a Sony Alpha 9 II or a Sony Alpha 7 III, we have exciting news, firmware updates!! Bringing new features to each of these cameras, take a look below to see all the new improvements for your Sony Alpha camera!

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Sony’s Two New Microphones For Vloggers

 By Ryley Smith

 

Sony has announced the launch of two new microphones! The ECM-W2BT Multi-interface shoe compatible wireless microphone and the ECM-LV1 compact stereo lavalier microphone. Record wireless, high-quality audio each on their own, or when paired together. This combination offers the perfect solution to meet the needs of today’s vloggers, YouTubers and video creators who want to capture clear, reliable audio for a wide range of environments!

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Sony Lenses for Bird Photography

 By Ryley Smith

 

Bird photography is a fun and exciting way to get out in nature! With Sony’s stunning lenses, like the Sony FE 200-600mm, you can capture sharp images that keep up with those speedy birds! Here is a closer look at four of our favourite Sony lenses that are perfect for sports, wildlife and bird photography! 

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Sony Virtual KEH Gear Buying Event

 By Ryley Smith

 

Sony Alpha lovers rejoice because we are hosting a Sony KEH Gear Buying Event! This is your opportunity to sell your old camera gear to KEH and get a 25% bonus, towards your new Sony Alpha gear! Goodbye old camera, helloooo Alpha 1!

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The New Sony Solo Cinematic Dream

 By Ryley Smith

 

The newest Sony cinematic dream is here and thoughtfully designed for solo shooters! The Sony FX3! A camera designed with advanced imaging features from Alpha brand mirrorless cameras to make Sony’s coveted cinematic look accessible to more creators! Delivering a cinematic look and professional operability and reliability in a compact and lightweight body, the Sony FX3 truly gives cinematic freedom! 

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TCSTV Review of The Sony 35mm F1.4 GM

 By Ryley Smith

 

In the newest episode of TCSTV, Dave and Evelyn braved the cold to test out the Sony 35mm F1.4 GM! To make things a little bit more interesting, they compared the Sony 35mm F1.4 GM to the Sigma 35mm F1.2 to see how the Sony would hold up. To their surprise, the Sony 35mm F1.4 GM performed, in many ways, better than the Sigma 35mm F1.2!

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