Subtle Sony Announcement

 By Ryley Smith

 

In a super subtle announcement, Sony has released updated versions of the Sony a7R III and a7R IV! These small improvements from the originals include little aesthetic changes and an improved rear LCD monitor. 

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Sony Alpha Female Season 4

 By Ryley Smith

Sony Alpha is excited to be kicking off the fourth season of Alpha Female! This outstanding program is allowing the world to see, hear and experience perspectives that make the photography and video industry even richer. Whatever your gender, ethnicity, or professional level, you can make your voice heard and contribute to our society’s understanding of the female and minority perspectives! 

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Updates to Sony Visual Story App

 By Ryley Smith

 

Sony is making their app, Visual Story, even better with some new updates! Visual Story is a mobile application for professional event photographers that simplifies the process of delivering photos to their clients immediately after an event through automatic gallery creation, AI (artificial intelligence) image selection and web delivery! The new update offers expanded support and a new “Live Gallery” feature that makes remote viewing and participation more accessible. 

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Three New Lenses From Sony

 By Ryley Smith

 

Sony is seriously on a roll! They have announced the addition of three new G Lenses! The FE 50mm F2.5 GFE 40mm F2.5 G and FE 24mm F2.8 GAll three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers needing high image quality combined with easy mobility. Designed for a wide range of photo and video uses including portraiture, landscape, street photography and more, these lenses are ready to execute your artistic vision!

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New Sony G Master Lens

 By Ryley Smith

 

Sony has introduced a new G Master full-frame lens! Time to welcome the new, Sony FE 50mm F1.2 GM! With excellent resolution and the dramatic bokeh that the G Master line is known for, on top of industry-leading AF in a compact and lightweight design, the new FE 50mm F1.2 GM is ready to make its way into our hearts and camera bags. 

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Camera Kits Under $1300

 By Ryley Smith


In a recent DPReview TV episode, Chris Niccolls and Jordan Drake (formally of TCSTV) gave themselves a $1300 CAD budget to pick out the best photography-centric camera kit, and best videography-centric camera kit! Although they were tempted by higher price tag kits, both Chris and Jordan found amazing cameras that you can
buy at The Camera Store.

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New Sony Alpha Firmware Updates

 By Ryley Smith

 

If you own a Sony Alpha 9 II or a Sony Alpha 7 III, we have exciting news, firmware updates!! Bringing new features to each of these cameras, take a look below to see all the new improvements for your Sony Alpha camera!

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Sony’s Two New Microphones For Vloggers

 By Ryley Smith

 

Sony has announced the launch of two new microphones! The ECM-W2BT Multi-interface shoe compatible wireless microphone and the ECM-LV1 compact stereo lavalier microphone. Record wireless, high-quality audio each on their own, or when paired together. This combination offers the perfect solution to meet the needs of today’s vloggers, YouTubers and video creators who want to capture clear, reliable audio for a wide range of environments!

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Sony Lenses for Bird Photography

 By Ryley Smith

 

Bird photography is a fun and exciting way to get out in nature! With Sony’s stunning lenses, like the Sony FE 200-600mm, you can capture sharp images that keep up with those speedy birds! Here is a closer look at four of our favourite Sony lenses that are perfect for sports, wildlife and bird photography! 

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Sony Virtual KEH Gear Buying Event

 By Ryley Smith

 

Sony Alpha lovers rejoice because we are hosting a Sony KEH Gear Buying Event! This is your opportunity to sell your old camera gear to KEH and get a 25% bonus, towards your new Sony Alpha gear! Goodbye old camera, helloooo Alpha 1!

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