Subtle Sony Announcement

 By Ryley Smith

 

In a super subtle announcement, Sony has released updated versions of the Sony a7R III and a7R IV! These small improvements from the originals include little aesthetic changes and an improved rear LCD monitor. 

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Sony Alpha Female Season 4

 By Ryley Smith

Sony Alpha is excited to be kicking off the fourth season of Alpha Female! This outstanding program is allowing the world to see, hear and experience perspectives that make the photography and video industry even richer. Whatever your gender, ethnicity, or professional level, you can make your voice heard and contribute to our society’s understanding of the female and minority perspectives! 

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Three New Lenses From Sony

 By Ryley Smith

 

Sony is seriously on a roll! They have announced the addition of three new G Lenses! The FE 50mm F2.5 GFE 40mm F2.5 G and FE 24mm F2.8 GAll three lenses deliver high image quality and beautiful bokeh in a lightweight and compact design, perfect for photographers and videographers needing high image quality combined with easy mobility. Designed for a wide range of photo and video uses including portraiture, landscape, street photography and more, these lenses are ready to execute your artistic vision!

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New Sony G Master Lens

 By Ryley Smith

 

Sony has introduced a new G Master full-frame lens! Time to welcome the new, Sony FE 50mm F1.2 GM! With excellent resolution and the dramatic bokeh that the G Master line is known for, on top of industry-leading AF in a compact and lightweight design, the new FE 50mm F1.2 GM is ready to make its way into our hearts and camera bags. 

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New Sony Alpha Firmware Updates

 By Ryley Smith

 

If you own a Sony Alpha 9 II or a Sony Alpha 7 III, we have exciting news, firmware updates!! Bringing new features to each of these cameras, take a look below to see all the new improvements for your Sony Alpha camera!

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Sony Lenses for Bird Photography

 By Ryley Smith

 

Bird photography is a fun and exciting way to get out in nature! With Sony’s stunning lenses, like the Sony FE 200-600mm, you can capture sharp images that keep up with those speedy birds! Here is a closer look at four of our favourite Sony lenses that are perfect for sports, wildlife and bird photography! 

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Sony Virtual KEH Gear Buying Event

 By Ryley Smith

 

Sony Alpha lovers rejoice because we are hosting a Sony KEH Gear Buying Event! This is your opportunity to sell your old camera gear to KEH and get a 25% bonus, towards your new Sony Alpha gear! Goodbye old camera, helloooo Alpha 1!

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Sony Alpha 7S III Firmware Update

 By Ryley Smith

 

Woot! Firmware updates! Sony Alpha has announced a new firmware update for the Alpha 7S III (Version 2.00) that allows users to utilize S-Cinetone, which is inspired by the colour science used in Sony’s flagship VENICE cinema camera!

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The New Era Of Imaging – Sony Alpha 1!

 By Ryley Smith

 

The new era of professional imaging is here and, holy smokes! Is it exciting! Sony Alpha has announced the groundbreaking new full-frame mirrorless Alpha 1 camera! The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level that has never been accomplished in the world of digital cameras. Featuring a brand new 50.1-megapixel full-frame stacked Exmor RS™ image sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video and, so much more, the Alpha 1 is opening up a whole new world of creative potential! 

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