The rumours are true, Sony has released the new Alpha 7C! The A7C is the world’s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more! Then, to make things better, Sony has also released the new FE 28-60mm F4-5.6, the world’s smallest and lightest full-frame zoom lens with high image quality, along with the new HVL-F28RM, a compact flash with light intensity control linked to camera face detection.
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Cinematographers get ready because Sony is introducing a new Cinema Line! Sony’s Cinema Line is a series of new camera products for a wide range of content creators that crave Sony’s expertise in image quality, attention to detail, technology and passion in digital cinema. This is the next generation of cinematic creation!
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Sony just made it easier for you to switch up your lenses, with a new 35mm Full-frame A-mount lens adaptor! The LA-EA5 is a lens adaptor that allows users to easily pair advanced E-mount camera bodies with A-mount lenses. Talk about opening up new possibilities!
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Sony is jumping further into the digital world with a new Desktop application called Imaging Edge™ Webcam! This new application allows users to easily transform their Sony digital camera into a high-quality webcam by simply connecting it to a PC via USB. Say hello to Live Streams, video conferences, and more all with Sony’s amazing camera quality! Plus, it’s free!!
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Sony has a reputation for making some of the best lenses on the market. Beautifully designed to match Sony’s innovative camera technology, their lenses reliably produce stunningly sharp, clear images. They are a favourite amongst us here at TCS, not only because they are thoughtfully constructed to make the most of Sony’s incredible autofocus system, but also because they are lightweight and user friendly! At the top of the list, here are The Camera Store’s five favourite Sony lenses!
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