The wait is over, the bar has risen, and we are ready for it! Time to finally welcome the new Sony Alpha 7 IV! Redefining “basic”, this full-frame camera has set a new standard for image quality and performance. Featuring Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced autofocus from the Alpha 1, a 33-megapixel full-frame sensor, plus streamlined operability and enhanced reliability, the Alpha 7 IV is the perfect all-around camera for photo and video enthusiasts and professionals!
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Ricoh has excitedly announced the launch of their newest, limited series, ultra-wide-angle, single-focus lens! The new Pentax D FA 21mm F2.4 ED Limited DC WR! Designed for Pentax’s K-mounted full-frame digital SLR cameras, this lens is the first D FA-series lens in the Pentax Limited Series lineup. Perfectly designed to optimize the visual characteristics of digital images, the Pentax D FA 21mm F2.4 ED Limited DC WR adds a new perspective of visual expression for the Limited series!
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Sigma has announced its first APS-C size mirrorless zoom lens for Sony E-mount and L-mount, and it is the ultimate workhorse! Say hello to the exceptionally small, light and bright standard zoom, the Sigma 18-50mm F2.8 DC DN | Contemporary! With a versatile full-frame equivalent zoom range of 27-75mm, a minimum focusing distance of just 12.1 cm and a bright F2.8 aperture, this lens is exceptional for all kinds of photo and video creations!
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Try to contain your excitement as you take the next leap forward in full-frame mirrorless cameras because the new Canon EOS R3 is here! Working off the advanced technology developed for EOS R while bridging the gap between the popular EOS R5 and the world-renowned Canon EOS-1D X line, the EOS R3 has found a welcoming spot in the EOS family. But of course, TCSTV had to get their hands on the new EOS R3 to see how outstanding this new camera is in the field!
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Ricoh has excitedly announced the latest model of the new-generation Star-series lenses! Welcome the high quality, high speed, high precision HD PENTAX-DA★ 16-50mm F2.8ED PLM AW Lens! The Star-series lenses are designed for Pentax APS-C-format digital SLR cameras to bring you the best quality and experience. With resigned optics, a Pulse Motor, an electromagnetic diaphragm control mechanism and more, you can fully enjoy creating the photography you want!
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Robust, beautiful and ready to capture stunning images in the most challenging of conditions. Welcome the special edition, limited quantity, Leica M10-P “Reporter”! Focusing on the needs of press and reportage photographers, the Leica M10-P “Reporter” takes the outstanding and essential features of the M10-P and places it in a newly enhanced body.
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Outstanding performance meets the legacy of Leica with the new Leica SL2-S! The perfect solution for those looking for both excellent quality photography and videography. With its new 24 megapixel CMOS-BSI sensor and two separate recording modes for photos and videos, the Leica SL2-S offers the best of both mediums in one all-metal, state-of-the-art body built for long-term durability. If you’ve been waiting for an all-in-one Leica, this is it!
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Sigma has done it again! Time to welcome Sigma’s newest lens, whose performance exceeds all expectations, the 105MM F2.8 DG DN MACRO Art! This new mid-telephoto macro lenses will give photographers a boost to creativity and a versatile working distance, which could soon become a staple in their go-to kits! Designed for both Sony E-Mount and L-Mount, the 105MM F2.8 DG DN MACRO Art packs the highest level of performance expected of a mid-telephoto macro lens into its body, from its superb optical performance to excellent build quality. The 105MM F2.8 DG DN MACRO Art is ready to go far beyond the expectation or imagination of what a “classic mid-telephoto macro lens” can be!
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The rumours are true, Sony has released the new Alpha 7C! The A7C is the world’s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more! Then, to make things better, Sony has also released the new FE 28-60mm F4-5.6, the world’s smallest and lightest full-frame zoom lens with high image quality, along with the new HVL-F28RM, a compact flash with light intensity control linked to camera face detection.
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Bridging the gap between the past and present, the Hasselblad 907X 50C is here! Merging the modernized CFV II 50C with the brand new 907X, Hasselblad has created a whole new combination that lets users shoot with a variety of Hasselblad optics. Now you can mix and match to create your own Hasselblad system.
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