The New Sony Alpha 7 IV Is Finally Here!

 By Ryley Smith

 

The wait is over, the bar has risen, and we are ready for it! Time to finally welcome the new Sony Alpha 7 IV! Redefining “basic”, this full-frame camera has set a new standard for image quality and performance. Featuring Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced autofocus from the Alpha 1, a 33-megapixel full-frame sensor, plus streamlined operability and enhanced reliability, the Alpha 7 IV is the perfect all-around camera for photo and video enthusiasts and professionals! 

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New Pentax Limited Series Lens

 By Ryley Smith

 

Ricoh has excitedly announced the launch of their newest, limited series, ultra-wide-angle, single-focus lens! The new Pentax D FA 21mm F2.4 ED Limited DC WR! Designed for Pentax’s K-mounted full-frame digital SLR cameras, this lens is the first D FA-series lens in the Pentax Limited Series lineup. Perfectly designed to optimize the visual characteristics of digital images, the Pentax D FA 21mm F2.4 ED Limited DC WR adds a new perspective of visual expression for the Limited series!

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Sigma’s Newest Tiny & Mighty Workhorse Lens

 By Ryley Smith

 

Sigma has announced its first APS-C size mirrorless zoom lens for Sony E-mount and L-mount, and it is the ultimate workhorse! Say hello to the exceptionally small, light and bright standard zoom, the Sigma 18-50mm F2.8 DC DN | Contemporary! With a versatile full-frame equivalent zoom range of 27-75mm, a minimum focusing distance of just 12.1 cm and a bright F2.8 aperture, this lens is exceptional for all kinds of photo and video creations! 

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The New Canon EOS R3 Is Here!

 By Ryley Smith

 

Try to contain your excitement as you take the next leap forward in full-frame mirrorless cameras because the new Canon EOS R3 is here! Working off the advanced technology developed for EOS R while bridging the gap between the popular EOS R5 and the world-renowned Canon EOS-1D X line, the EOS R3 has found a welcoming spot in the EOS family. But of course, TCSTV had to get their hands on the new EOS R3 to see how outstanding this new camera is in the field!

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The New Small, Fast & Versatile Nikkor Z 40mm F/2

 By Ryley Smith

 

A new Nikon lens is here, and it is everything everyone loves, affordable, portable and bright! Welcome the new NIKKOR Z 40mm f/2! Perfect for everyday snaps, unobtrusive street photography or as a travel companion, the new 40mm is wonderfully compact with incredible sharpness, fast focus, and stunningly blurred backgrounds. Whatever your photography style may be, the NIKKOR Z 40mm f/2 is ready to make it happen with incredible colour and quality!

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Jump Into Action With The New Sigma Sports Lens

 By Ryley Smith

 

Sigma has announced a new sports lens with outstanding levels of performance, functionality, and build quality! Welcome the Sigma 150-600mm F5-6.3 DG DN OS | Sports! This ultra-telephoto lens delivers ultra-sharp results even on the highest resolution cameras. Fast and accurate autofocus, beautiful bokeh throughout its zoom range, Dual Action Zoom system, dust and splash resistant structure, customizable switches and more, the Sigma 150-600mm F5-6.3 DG DN OS | Sports is ready to jump into action and take on any challenge!

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New Line of Filters Available at The Camera Store

 By Ryley Smith

 

We are excited to announce that we now carry Polar Pro Filters! Polar Pro pushes the limits of what traditional photography gear can do with innovative and thoughtfully constructed products. Many Polar Pro Filters are designed in collaboration with professional photographers, such as Peter McKinnon, so you know you’re getting an epic product! With a vast assortment of sizes and types, you’re sure to find the perfect Polar Pro Filter! 

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Time to Fly With The New DJI Mini SE

 By Ryley Smith

 

It’s time to open up to the sky and let your creativity fly! The new DJI Mini SE is here! Compact yet powerful, the new Mini SE is the perfect creative companion, capturing your moments in a way that effortlessly elevates the ordinary. Enjoy the simplified and upgraded flying experience of DJI and get a perspective unlike any other!

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Capture Iconic Moments With The New Nikon Z fc!

 By Ryley Smith

 

Capture your iconic moment, whatever it may be, with Nikon’s newest camera! Welcome the Nikon Z fc! A compact and lightweight DX-format camera that combines the latest mirrorless technology with classic design and functionality. A joy to use for everything from stunning street snaps, self-portraits, vlogging or 4K UHD video content, get ready to feel the passion and inspiration to embrace the moment!

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