The New Sony Alpha 7 IV Is Finally Here!

 By Ryley Smith

 

The wait is over, the bar has risen, and we are ready for it! Time to finally welcome the new Sony Alpha 7 IV! Redefining “basic”, this full-frame camera has set a new standard for image quality and performance. Featuring Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced autofocus from the Alpha 1, a 33-megapixel full-frame sensor, plus streamlined operability and enhanced reliability, the Alpha 7 IV is the perfect all-around camera for photo and video enthusiasts and professionals! 

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