New Lumix Full Frame Lens

 By Ryley Smith

 

Panasonic has excitedly announced their latest addition to the Full Frame L-Mount family! Time to welcome the new large-aperture wide fixed focal length lens, the Lumix S 35mm F1.8! This new lens is the fourth Lumix S series with an F1.8 fixed focal length. It features a common size and position of control parts along with a similar center of gravity, making it easy to exchange lenses quickly with minimum balance adjustments. Compact and lightweight, with Lumix’s excellent S Series standard, the Lumix S 35mm F1.8 is versatile from landscapes to portraits, videos to snapshots! 

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New Panasonic Lumix BS1H

 By Ryley Smith

 

Panasonic excitedly announced the release of the new full-frame box-style Lumix Digital Single Lens Mirrorless Camera, the Lumix BS1H! The BS1H is the perfect combination of a versatile box-style camera and Lumix’s cinema-quality video performance of the S1H, thusly its name, BS1H! With a stunning 24-megapixel full-frame sensor with Dual Native ISO technology, the BS1H further enhances its potential including 6K full-area high-resolution recording, impressive bokeh, low-light performance, a wide dynamic range of 14+ stops V-Log and more! The BS1H is ready to boost your creativity and help you think inside the box! 

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Panasonic Lumix GH5 II Now In Stock!

 By Ryley Smith

 

We have some great news! The Panasonic Lumix GH5 II is now in stock!! Improving on the legendary GH5, the GH5 II adds new, exciting features like wireless live streaming, to help boost your creativity and challenge your imagination. The GH5 II was a long-awaited camera, but the wait is finally over! 

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TCS Virtual KEH Gear Buying Event

 By Ryley Smith

 

It is time to collect all your old, unwanted camera gear because we are hosting another KEH Gear Buying Event! Sell your old camera gear, any brand, to KEH and get a 10% bonus to anything at The Camera Store! Yes, you read that right! You can put your credit towards any new gear you want, regardless of the brand! Oh, and since KEH buys your camera gear in USD, you will get a little extra with the dollar conversion! 

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New Panasonic Lumix Full-Frame Lens

 By Ryley Smith

 

Panasonic has introduced a new full-frame lens to their lineup! Welcome the new Lumix S 50mm F1.8! This large-aperture standard fixed focal length lens is the second addition to the series of four F1.8 large-aperture lenses based on the L-Mount system standard. It’s time to make some room in your camera bag!

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New To Rentals! The Panasonic Lumix S5!

 By Ryley Smith

 

The new Panasonic Lumix S5 hybrid full-frame camera body is now available for rental at TCS! Now you can use it for that special project or for a fun day of shooting! You can even test it out for FREE for three days before purchasing with the Try Before You Buy Program! Loaded with amazing features for both photographers and videographers, it’s an exciting new rental you have to get your hands on!

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Lumix S5 Online Launch!

 By Ryley Smith

 

Mark your calendars because on September 2, 2020, at 8:00 AM MDT, Panasonic will be having an online launch event for the new full-frame mirrorless camera, Lumix S5! 

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Lumix Tether for Streaming (Beta) now Available for Both Windows & Mac!

 By Ryley Smith

 

Want to use your Lumix camera for live streaming on your Mac? Well, Lumix Tether for Streaming (Beta) is now available for Mac as well as Windows! Back in June, Panasonic released the firmware update for Windows only, but now, Mac users can reap the benefits too. This streaming software allows for enhanced online video use of your Lumix camera! All you have to do is download, plug in your camera and go!

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Panasonic S1R for Rally Racing – Part 2

 By Jason Nugent

 

Rally is different than other forms of motorsport. Because the teams do not race on a circuit, photographers only get one chance per stage to capture the action. Once the car is past your position, they are gone, rallying on to the next stage in the event. Because of this, it is important that a camera be able to autofocus quickly and accurately.

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