A New Sony G Master is on its Way!

 By Ryley Smith

 

Sony has announced that there is a new addition coming to the acclaimed G Master full-frame lens series! Delivering first-class image quality and beautiful bokeh in a compact and lightweight design, say hello to the Sony FE 35mm F1.4 GM! With industry-leading Autofocus, this lens is perfect for a wide range of creative expressions, such as shooting landscapes, portraits and street photography, for both stills and video! 

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The New Sony A7C! Plus more!

 By Ryley Smith

 

The rumours are true, Sony has released the new Alpha 7C! The A7C is the world’s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more! Then, to make things better, Sony has also released the new FE 28-60mm F4-5.6, the world’s smallest and lightest full-frame zoom lens with high image quality, along with the new HVL-F28RM, a compact flash with light intensity control linked to camera face detection. 

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XF50mmF1.0 R WR: The World’s First F1.0 Lens With Autofocus!

 By Ryley Smith

 

Fujifilm has some super exciting news! The launch of the Fujinon XF50mmF1.0 R WR Lens! This is the world’s first autofocus lens with a maximum aperture of F1.0! Designed for mirrorless cameras, the XF50mmF1.0 R WR is the 35th interchangeable lens for the lineup of X Series digital cameras.

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Sony’s Newest G Master Lens: The FE 12-24mm F2.8!

 By Ryley Smith

 

Sony’s lens lineup just got a new addition, the Sony 12-24mm G Master! The world’s widest full-frame zoom with a constant F2.8 aperture! Compact and versatile, this Ultra-wide Zoom lens for Sony E mount is apart of Sony’s flagship G Master series, which nods to its outstanding image quality before even getting your hands on it. Ideal for shooting landscapes, astrophotography and architecture, while providing extra mobility for active sports shooters who want to capture ultra-wide perspectives, the FE 12-24mm F2.8 GM is ready to take you to a new level of creative expression!

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