New Sony G Master Lens

 By Ryley Smith

 

Sony has introduced a new G Master full-frame lens! Time to welcome the new, Sony FE 50mm F1.2 GM! With excellent resolution and the dramatic bokeh that the G Master line is known for, on top of industry-leading AF in a compact and lightweight design, the new FE 50mm F1.2 GM is ready to make its way into our hearts and camera bags. 

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The New Era Of Imaging – Sony Alpha 1!

 By Ryley Smith

 

The new era of professional imaging is here and, holy smokes! Is it exciting! Sony Alpha has announced the groundbreaking new full-frame mirrorless Alpha 1 camera! The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1 combines high-resolution and high-speed performance at a level that has never been accomplished in the world of digital cameras. Featuring a brand new 50.1-megapixel full-frame stacked Exmor RS™ image sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video and, so much more, the Alpha 1 is opening up a whole new world of creative potential! 

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Newest Special Edition Leica: The Leica M10-P “Reporter”!

 By Ryley Smith

 

Robust, beautiful and ready to capture stunning images in the most challenging of conditions. Welcome the special edition, limited quantity, Leica M10-P “Reporter”! Focusing on the needs of press and reportage photographers, the Leica M10-P “Reporter” takes the outstanding and essential features of the M10-P and places it in a newly enhanced body.

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A New Sony G Master is on its Way!

 By Ryley Smith

 

Sony has announced that there is a new addition coming to the acclaimed G Master full-frame lens series! Delivering first-class image quality and beautiful bokeh in a compact and lightweight design, say hello to the Sony FE 35mm F1.4 GM! With industry-leading Autofocus, this lens is perfect for a wide range of creative expressions, such as shooting landscapes, portraits and street photography, for both stills and video! 

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New Pentax Camera Coming Soon!

 By Ryley Smith

 

Soon to be joining the lineup of Pentax Flagship SLR cameras is the new Pentax K-3 Mark III! Officially in development, the K-3 Mark III will incorporate an array of functions and features to showcase the significance of SLR photography. Optimize the joy of picture-taking for those photographers who regard photography as their life passion.

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Newest Addition to the World of Drones: Sony Airpeak!

 By Ryley Smith

 

Jumping into the world of drones, Sony has some epic news! The launch of their new brand Airpeak, and with it, the new Airpeak aircraft! To further develop today’s drone technology while achieving the utmost in value creation, Sony unveiled the Airpeak aircraft at CES 2021 as part of its drone project in the area of AI robotics. As the first phase of this project, Sony will launch a new business targeted for professional photography and video production in the spring of 2021. 

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XF50mmF1.0 R WR: The World’s First F1.0 Lens With Autofocus!

 By Ryley Smith

 

Fujifilm has some super exciting news! The launch of the Fujinon XF50mmF1.0 R WR Lens! This is the world’s first autofocus lens with a maximum aperture of F1.0! Designed for mirrorless cameras, the XF50mmF1.0 R WR is the 35th interchangeable lens for the lineup of X Series digital cameras.

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New Sony Cinema Line!

 By Ryley Smith

 

Cinematographers get ready because Sony is introducing a new Cinema Line! Sony’s Cinema Line is a series of new camera products for a wide range of content creators that crave Sony’s expertise in image quality, attention to detail, technology and passion in digital cinema. This is the next generation of cinematic creation!

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The World Has Been Waiting: Canon EOS R5!

 By Ryley Smith

 

Just announced, the development of Canon’s most advanced full-frame mirrorless camera EVER! The Canon EOS R5! This highly anticipated camera will feature (for the first time) In Body Image Stabilization, 12 FPS shooting with the mechanical shutter, and 8K video recording. The camera will also feature a newly designed CMOS sensor and image processor, along with new state-of-the-art optical technologies. Then, to make this more exciting, Canon also plans to release seven RF lenses and two RF lens extenders, which are currently in development. Let’s take a closer look at what Canon has in store. 

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Smallest & Lightest – Panasonic 4K 60P Camcorders

 By Ryley Smith

Above: AG-CX10

The world of videography just got a bit more interesting. Panasonic proudly announced 3 of the world’s smallest and lightest 4K 60P professional camcorders with Wide-Angle 25mm lens and 24X Optical Zoom; the AG-CX10, HC-X2000 and HC-X1500. With high optical performance, Panasonic’s exclusive high-precision Auto-Focusing, versatile high-quality recording, along with many professional functions, these camcorders bring a new high standard of on-site mobility and portability to professional video, all at only 1.5 kg or less! (That’s just over 3 pounds). 

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