Do you want to finally get your hands on the Sony A7 IV, plus save a little while you’re at it? Dust off your old camera gear, sell it to KEH and get a 25% Bonus towards the Sony A7 IV! Yep, it’s that easy! Our Sony + KEH Virtual Gear Buying Event starts on November 11th, so you can pre-order the A7 IV right away! You’ve been waiting a long time for this camera, don’t wait any longer!
The wait is over, the bar has risen, and we are ready for it! Time to finally welcome the new Sony Alpha 7 IV! Redefining “basic”, this full-frame camera has set a new standard for image quality and performance. Featuring Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced autofocus from the Alpha 1, a 33-megapixel full-frame sensor, plus streamlined operability and enhanced reliability, the Alpha 7 IV is the perfect all-around camera for photo and video enthusiasts and professionals!