SIGMA Introduces 85mm f/1.4 ART, 500mm f/4 SPORT and 12-24mm f/4 ART Lenses

  By Evelyn Drake

Ultimate Portrait Lens for Photographers, SIGMA 85mm F1.4 DG HSM | Art
Portrait photographers demand the attractive bokeh effect that large-diameter lenses offer, as well as outstanding resolution. Fulfilling the exacting standards of the Art line, the SIGMA 85mm F1.4 DG HSM | Art delivers both of these elements at the highest level. The bokeh effect is so precise, you can focus on the pupil of the subject’s eye while blurring the eyelashes. Adding to the effect, the area in focus is extremely high-resolution while the bokeh area is very attractive in appearance. The SIGMA 85mm F1.4 DG HSM | Art incorporates 14 lens elements in 12 groups, a remarkable structure that helps the lens deliver ultra-high-resolution. This lens is therefore an excellent match for full-frame DSLRs offering 50-megapixel or higher resolution.

The new SIGMA 85mm F1.4 DG HSM | Art lens has a suggested retail price of $1,569.95 and is expected to be available for Sigma, Canon and Nikon in November 2016.
 
Sigma 85mm F1.4 DG HSM | Art Press Release:  http://www.sigmacanada.ca/ 2016/09/19/sigma-introduces- ultimate-portrait-lens-for- photographers-85mm-f1-4-dg- hsm-art

Flagship SIGMA 500mm F4 Telephoto Lens for Sports Line

Photographers typically choose a prime lens when they require top image quality. However, the new flagship lens of our Sports line, the SIGMA 500mm F4 DG OS HSM fulfills this need while incorporating SIGMA’s latest technologies and delivering a full range of advanced features and functions: enhanced dust- and splash-proof construction, Optical Stabilizer (OS) system, SIGMA Tele Converter compatibility, AF function switch, SIGMA’s latest-generation Hyper Sonic Motor (HSM), and more. Combining top-level optical performance with functionality for challenging shoots, SIGMA 500mm F4 DG OS HSM | Sports sets a new standard for high-performance telephoto lenses.

The new SIGMA 500mm F4 DG HSM | Sports lens has a suggested retail price of $7,999.95 and is expected to be available for Sigma, Canon and Nikon in November 2016.

Sigma 500mm F4 DG HSM | Sports Press Release: http://www.sigmacanada.ca/ 2016/09/19/sigma-releases- flagship-500mm-f4-telephoto- lens-for-sports-line

SIGMA Brings Ultra-Wide 12-24mm F4 for Full Frame to the Art Series
The ultra-wide-angle zoom pioneer, SIGMA has developed and launched many extraordinary products in this category over the decades. Now SIGMA introduces an ultra-wide-angle zoom lens that is perfect for the era of ultra-high resolution digital cameras. The SIGMA 12-24mm F4 DG HSM | Art offers an optimal package of center-to-edge image quality, minimized distortion, and minimum focusing distance. To achieve these qualities without compromise, SIGMA has leveraged its lens design expertise and all of its leading-edge technologies. Advanced materials such as low-dispersion glass play a crucial role, while SIGMA’s advanced lens processing methods have made possible an aspherical lens of extremely large diameter.

The new SIGMA 12-24mm F4 DG HSM | Art lens has a suggested retail price of $2,169.95 and is expected to be available for Sigma, Canon and Nikon in November 2016.

Sigma 12-24mm F4 DG HSM | Art Press Release: http://www.sigmacanada.ca/ 2016/09/19/sigma-brings-ultra- wide-12-24mm-f4-for-full- frame-to-the-art-series

Evelyn Drake

Evelyn Drake

Evelyn Drake has been in the camera business since 2004. She has been involved in every aspect of The Camera Store's operations with a focus on marketing and event-based initiatives and recently began co-hosting our YouTube channel The Camera Store TV.