Introducing: Polaroid Originals, The spirit of ‘77, reimagined for 2017

  By Evelyn Drake

Polaroid Originals is a new chapter of the story, completely dedicated to analog instant photography, and built by members of The Impossible Project.” 

Introducing the OneStep 2 – The Original is Back! 
The OneStep 2 is an analog instant camera for the modern era, blending classic design with contemporary style. It’s inspired by Polaroid’s original OneStep, but updated to create a simple, easy-to-use instant camera that works straight out of the box. It’s got a high quality lens and a powerful flash to give you great photos every time, and its long-lasting rechargeable battery means you’ll always be ready to shoot, whether you’re on a brief excursion or a journey round the world. 

Click here to browse Polaroid Originals Cameras. 

Click here to browse Polaroid Originals Film 


Evelyn Drake has been in the camera business since 2004. She has been involved in every aspect of The Camera Store's operations with a focus on marketing and event-based initiatives. She also hosts our YouTube channel The Camera Store TV.