Hasselblad X You Photo Competition

  By Ryley Smith


Calling all Hasselblad X System photographers, it is your time to shine! With the amazing advances that the X System has created for medium format photography, it is time to celebrate with your photos! Join the Hasselblad X You Photo Competition and submit your most creative and expressive work captured with a X1D-50c or X1D II. With an emphasis on the story behind the image, innovation from around the world and an opportunity to showcase the love of the X System, this competition is truly exciting and awe-inspiring, plus it has some wicked perks!

Hasselblad will choose Weekly Winners, of which the winner will receive:

  • A choice between a free XCD 21, XCD 45, XCD 90 or a 50% discount on the XCD 35-75 Zoom Lens
  • Featured on the Hasselblad website and social media channels on Wednesday of winning week
  • Capture Clip from Peak Design
  • Range Pouch from Peak Design
  • Choice of Quartzline Filter from PolarPro

From the weekly winners, a Grand Prize Winner will be chosen and receive: 

  • Paid trip to Gothenburg, Sweden to visit Hasselblad’s headquarters and the Hasselblad Foundation
  • 907X Special Edition camera
  • Choice of Everyday Backpack, Travel Backpack or Travel Duffel from Peak Design 
  • Choice of additional Quartzline Filter from PolarPro

Competition Details:

  • Submissions open from September 17th, to December 6th, 2019 (Closing at midnight CEST).
  • Images must be shot on a X1D-50c or X1D II.
  • One winner chosen weekly by an internal Hasselblad jury.
    • Featured on Hasselblad’s website and social media on Wednesdays.
  • Grand Prize winner selected from weekly winners by Hasselblad and recognized Hasselblad photographers. 
    • Announced December 17th, 2019.

Click here for more information on the Hasselblad X You competition and to submit your work!


Ryley graduated in 2018 from the U of C, with a bachelor in Sociology. With a strong love for writing, and having dabbled in photography, she wanted to take her curious mind and put it towards a more fun and creative future. In her spare time, Ryley finds herself camping, skiing, and fishing. She also loves craft beer and interesting food, ideally together.