Going Full-Frame Mirrorless with the Sony a7C

  By Evelyn Drake

 

Sony Alpha a7C mirrorless camera combines the image quality advantages of a full-frame sensor with a portable and sleek body design. The a7C delivers on both photo and video recording needs while being subtle and easy to operate.

If you purchase the Sony Alpha a7C now during the Spring into Sony Sale, you will receive $340 in bonus accessories. This bundle includes everything you need to start shooting, a 64GB SD Sony Tough memory card, an extra battery, and a Joby tripod kit which is perfect for on-the-go photography and video creation.

Here are 5 reasons why the Sony Alpha a7C is the perfect camera to get you into full-frame photography and video.

1, The full-frame sensor delivers outstanding image quality. Pros typically prefer full-frame sensors to cropped sensors for the advantages of better image quality, and performance.

2. Sony’s autofocus speed and accuracy has set the bar in the camera market. The real-time tracking autofocus with eye-AF works with both people and animals. Amazing autofocus delivers images that are accurately sharp where you want them to be.

3. Capable of capturing unlimited high-quality 4K video. With 5-axis image stabilization, this is a solid hand-held video camera. It features a headphone and microphone jack providing the ability to monitor audio while recording.

4. It  unlocks the benefits of Sony’s incredible full-frame lens selection.

5. This sleek camera is the most compact full-frame camera available from Sony. With the classic and subtle stylings of a rangefinder camera with an electronic viewfinder and a 3.0″ side-opening tillable touchscreen.

Watch our TCSTV hands-on preview here: 

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Evelyn Drake has been in the camera business since 2004. She has been involved in every aspect of The Camera Store's operations with a focus on marketing and event-based initiatives. She also hosts our YouTube channel The Camera Store TV.