Fujifilm X-T1 In-Store Demo Day

  By Evelyn Drake

Get the Fujifilm X-T1 in your hands Friday May 2nd, 2014 at The Camera Store from 1-5PM.

The Fuji Guys will be in-store to show off their latest products and to answer any questions you have about Fuji’s popular new camera system.

The Fujifilm X-T1

With its high-resolution 2.36million dot OLED display, and a magnification ratio of 0.77x, the FUJIFILM X-T1’s Real Time Viewfinder allows a true connection to your subject and a purely immersive shooting experience. The viewfinder achieves a wide angle of view of 31°, and with the display’s lag time of just 0.005 sec — less that a tenth of conventional cameras — you’ll immediately see any changes to your composition, keeping you in touch with whatever you’re shooting.

The large APS-C-sized 16mp X-Trans CMOS II sensor features an original colour filter array that minimizes moire and colour aberrations, and also includes embedded phase detection pixels. The result is image quality that rivals a full-frame sensor.

The weather resistant structure is sealed in approximately 80 places and is both dust and water resistant. Additionally it is designed to cope in temperatures as low as -10°C allowing field photography without the typical worries about the weather, season or general shooting environment.


Evelyn Drake has been in the camera business since 2004. She has been involved in every aspect of The Camera Store's operations with a focus on marketing and event-based initiatives. She also hosts our YouTube channel The Camera Store TV.