Fujifilm Announces The New XF10

  By Kaitlyn Kerr

Fuji has announced the new XF10, a travel friendly APS-C camera. Similar to the X70, it has a fixed 28mm equivalent f2.8 lens, but with a higher resolution 24MP Bayer style sensor. Equipped with a 3.0” touch screen for easy control, the XF10 also boasts a new SQUARE MODE which sets the camera for a 1:1 format. Also, a new SNAPSHOT mode presets the camera’s aperture and focus, either at f8 at 2m, or f5.6 at 5m, to quickly grab in-focus snapshots at those distances. With 11 film simulations and 19 advanced filters, photographers can enhance their creativity even further.

– 24MP APS-C (23.5mm x 15.7mm) CMOS sensor with primary colour filter

– 18.5mm f2.8 (28mm in 35mm equivalent) fixed Fujinon lens

– Continuous shooting up to 6.0 fps

– Standard output sensitivity of ISO200 – ISO12800 (Extended output sensitivity of ISO100 – ISO51200)

– 4K 3840 x 2160 15p, Continuous recording : up to approx. 30 min. Full HD 1920 x 1080 59.94P / 50P / 24P / 23.98P, continuous recording up to approx. 30 min.

– Bluetooth® version 4.1 low energy technology

– Premium, ultra compact and lightweight at only 280g

– Available in black or champagne gold

The XF10 is slated for an August release at $649.99 plus tax. Click here to pre-order now.


Kaitlyn is a craft beer enthusiast and self-labelled film nerd. Suitably, she is one of the hosts of Calgary's Beers & Cameras meetup group. She also drinks too much coffee and wants to see too many places. When not helping coordinate events or exploring whatever city, town, or backroad she can, she also works as a freelance photographer and assistant.