Category: Announcements and Info

Sony a7R III and a7 III Firmware Update Version 3.0 Released

 By Evelyn Drake

New Firmware Update for Sony a7 III and Sony a7R III Boosts Eye AF Capabilities and Adds Interval Shooting for Time Lapse

Sony’s acclaimed a7 III and a7R III mirrorless cameras have received an exciting firmware update—Software Version 3.0— that enhances Real-time Eye AF performance and adds Real-time Animal Eye AF and interval shooting for time lapse.

Click here to access the new firmware. 

Real-time Eye AF
Software Version 3.0 brings Real-time Eye-AF to the a7R III and a7 III, an AI-driven, enhanced eye detection system that’s based on the results of machine learning. Through machine learning, Sony has created a system that can detect—and focus on—the human eye even if the subject is looking down, partially blocked in the frame, turning or backlit. This feature is available in AF-C mode with a simple half-press of the shutter button.

Real-time Animal Eye AF
As with human eye recognition, Software Version 3.0 brings AI-driven animal eye detection to Sony cameras for the first time. Advanced subject recognition allows the a7 III and a7R III to detect and track animal eyes, and is the first step in a robust animal-tracking AF system.

The development of Animal Eye AF performance will continue, increasing the range of animals recognized by the system as well the system’s ability to track their movement.

Interval Shooting
This new software adds a built-in interval timer that can be set for anywhere between 1 and 60 seconds, with a total number of shots from 1 to 9999.  AE tracking sensitivity is available to be adjusted to “High”, “Mid” or “Low” in order to reduce changes in exposure.

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Leasing options at The Camera Store

 By Kaitlyn Kerr

 

The Camera Store is proud to partner with First Capital Leasing to provide a leasing option to help obtain the equipment you need to get the picture. First Capital is one of Canada’s leading independent finance companies and works closely with you to customize a solution that fits your needs, with low interest rates and a 95% approval ratio on credit applications.

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