Category: Announcements and Info

Ricoh Announces New Pentax 11-18mm F2.8 and 35mm F2

 By Kaitlyn Kerr

Ricoh has announced two new Pentax lenses: the DA* 11-18mm F2.8ED DC AW and the HD FA 35mm F2.

The 11-18mm is the latest in their star lineup, and, after a bit of a delay follow it’s announcement in 2017, is now ready to ship next month. It offers a nice wide-angle option for the many APS-C cameras in the Pentax line-up, with a full frame equivalent of approximately 16-27mm focal length.

The 35mm F2, a compact full frame lens, is based on the same AL film lens. HD coatings reduce reflections, and SP coatings on the front element repel water for durability and shooting in adverse conditions. It features an aperture ring and distance scale despite its compact profile and weighs less than 200g.

Both lenses are available for preorder and are expected to begin shipping this spring.

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It’s Here: Panasonic S1 and S1R Full Frame Mirrorless

 By Kaitlyn Kerr

After announcing the development of two full frame cameras last year at Photokina, Panasonic has now officially announced details for the S1 and S1R. Advertised as “full frame without compromise,” both cameras boast an impressive lineup of specs and use the L-mount, also announced at Photokina as an alliance with Leica and Sigma. Three new lenses with this mount have been announced as well: the 24-105mm F4, a 50mm F1.4, and a 70-200mm F4.

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Olympus Announces New Pro Camera: E-M1X

 By Kaitlyn Kerr


After three teaser videos with the looming date of today, Olympus has finally announced their new camera: the E-M1X, a pro-series body with an integrated vertical grip and new stabilizing and autofocus technology. This camera promises to free you up from having to bring a tripod and even ND filters along with new integrated technology and features.

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