Category: Announcements and Info

Nikon Announces New 85mm F1.8S for Z-System

 By Kaitlyn Kerr


Nikon has announced the latest lens in their Z Mirrorless System – the Nikkor 85mm F1.8S, perfect for portrait and wedding photographers. The lens is reasonably compact and weighs approximately one pound, is splash and dust resistant for shooting in all conditions, and provides sharp images and beautiful natural bokeh. 

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New in Rentals: Nikon 500mm F5.6 PF ED VR!

 By Kaitlyn Kerr


The Camera Store has added another lens to our rental pool: the Nikon 500mm F5.6 PF ED VR! This is a fantastic lens with fast autofocus and beautifully sharp images, and it’s amazingly small for a 500mm. This compact and lightweight design allows you to be more mobile when photographing sports, birds, or other wildlife, and can mean the difference between getting or missing the shot.

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Sigma Full Frame Pocket Camera – Development Announcement

 By Evelyn Drake

Sigma Unveils Sigma fp Full-Frame Mirrorless Camera.  With dimensions of 112.6×69.9×45.3mm and body weight of 370g, the all-new Sigma fp is the world’s smallest and lightest full-frame mirrorless digital camera. It is equipped with a 35mm Bayer full-frame sensor with 24.6 megapixels in a compact body. Suitable for everyday use by photographers of all skill levels, from novices to the most discerning professionals, the Sigma fp produces images that are of the highest quality, capable of supporting both serious still and cine shooting.

The Sigma fp is purpose-built with durability in mind. Its dust and splash-proof body make it ideal for long hours in various shooting environments. The absence of a mechanical shutter removes the potential for noise and shutter shock while increasing reliability. The Sigma fp uses the L-mount, characterized by a short flange focal length, large diameter, and superior durability. In addition to the wide-ranging choices of Sigma lenses, other manufacturers’ lenses can be used through the L-Mount Alliance with Leica Camera AG and Panasonic Corporation. With the Sigma Mount Converter MC-21, Sigma SA mount and Sigma Canon EF mount lenses can also be used.

By supporting 12-bit CinemaDNG external recording for RAW video data and 4K UHD/24fps recording, the Sigma fp is capable of full-fledged video production. Alternating between still and cine shooting modes is possible with a simple flip of a switch. Each model comes with a specially designed operating system and displays, making it possible to concentrate on shooting in each mode, stress-free.

Pricing and availability for the Sigma fp full-frame mirrorless digital camera will be announced fall 2019.

For full product details and technical specifications as well as press imagery, please refer to the official press release here.

More details are available at:


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