Back to the Land – A Photo Exhibition By: Jeremy Fokkens

  By Evelyn Drake

Introducing “Back To The Land”, a photographic exhibition and celebration of inspirational stories of people who reside in remote and small towns across Canada.

Join Calgary born and self taught photographer Jeremy Fokkens as he reveals only the start of his five year photographic project, travelling across all ten provinces and three territories in search of Canadians residing in places very few have visited let alone even heard of. The exhibition will consist of 10 LARGE portraits and stories from Alberta, Saskatchewan, and B.C. displayed in the internationally known Whyte Museum in Banff, Alberta.
Fokkens photographs are intimate portraits with inspirational stories. “I want to show a different side of Canada, not the big cities or tourist attractions. I want to show the real and the raw. It’s about getting in your car, driving down a dirt road, getting lost, and celebrate what connects us as Canadians”. Trusting his gut and with a little help from his paper map, Fokkens encounters include bee-keepers, fisherwoman, bison ranchers, blacksmiths and many more.

The inspiration behind this project came from his previous photo project while living in Bangladesh and Nepal just short of a year in 2011, photographing the everyday people in far off and extremely remote parts of each country. “I set out to create a body of work I was proud of, to genuinely connect with the locals I was photographing and tell their stories”. Upon his return to Calgary, he received an unexpected call which led to his first published book “The Human Connection” by local publisher RMB (Rocky Mountain Books) which is available at Chapters and Amazon.
“Back To The Land” is in part of the 2016 Exposure Festival and will take place at the Whyte Museum between Jan 30th – Mar 31st, 2016 (#111 Bear St. Banff, AB).

Saturday, Jan. 30th, 2016 @ 7-10pm.
Whyte Museum (Rummel Room): #111 Bear St. Banff, AB

The Photographer: Jeremy Fokkens
Jeremy Fokkens is a Calgary-based photographer who grew up in Calgary, Canada, a classically trained dancer turned professional self-taught photographer. Fokkens portfolio consists of portrait and documentary work while recently breaking into corporate and commercial assignments with clients such as Toyota, Alberta Museums Association, Pfizer, and Fairmount. Fokkens first published book “The Human Connection” came out in November 2014 and he recently started his cross Canada project “Back To The Land” photographing the working people from small towns and remote areas across all 10 provinces and three territories.

Whyte Museum
The Whyte Museum is a progressive and creative organization with an international reputation for excellence that reflects its cultural roots in the Canadian Rockies by developing and managing its collections for preservation, accessibility and programming. Through the exchange of knowledge and ideas through our collections, programs and exhibitions, It is an organization that is actively involved in the community to ensure that its image and activities are relevant, responsive, inspiring and cultivating.

Exposure Festival
The Exposure Photography Festival is a registered non-profit society established in 2004 to encourage the participation in, examination of, and appreciation for the medium of photography. It is dedicated to engaging multiple audiences’ interests in photography including beginners, amateurs and professionals through participation in, and access to dialogue about photography as a rich art form. 2016 is the 12th year of Alberta’s only photography festival and in 2015 hosted over 25,000 attendees of all ages and skill levels at various festival events and exhibitions. Most of the Festival’s event and activities are free for the public to access. Exposure’s mission is to link our community to industry news in the national and international photography communities.


Evelyn Drake has been in the camera business since 2004. She has been involved in every aspect of The Camera Store's operations with a focus on marketing and event-based initiatives. She also hosts our YouTube channel The Camera Store TV.